Vardal Turnforening's project
Duration
9 weeks
Year
2023
Tools
Figma, Adobe Indesign
My role
Insight work, sketch, storyboarding, graphic designelements, lo-fi/hi-fi prototyping, Visual Design
Background
Vardal Gymnastics Club is part of the Innlandet Gymnastics and Turn Circuit, offering gymnastics for children, youth, and adults. Established in 1933, Vardal Gymnastics Club has not made many changes over the years in managing communication related to their activities.
Currently, they use various digital solutions such as their website, Spond, Facebook, text messages, and email to manage their affairs. While the current approach works to some extent, it is not optimal for a good user experience. The existing solution lacks efficiency, which can be improved by consolidating all communication and information in one place.
I have been assigned the task in this project and worked on it as a member of an interdisciplinary collaboration group, along with three other team members.
About the project
Main goal
The goal was to conceptualize and design a new system and solution that ensures a modern and good user experience for our target audience, including parents of different ages, board members, and coaches in Vardal Gymnastics Club. Additionally, we aimed to update Vardal's visual identity, intending to uphold their core values in the new solution
Target audience
The target audience are designed for consists of parents of performers, coaches, and board members at Vardal. Since we have a diverse audience, it is important to consider the age range as well as varying levels of technological knowledge. In addition to current users, we also aim to appeal to potential future users.
The problem
The problem addressed in this project was the inefficiency of Vardal Gymnastics Club's current communication and information management system.
The solution
Conceptualizing and designing a new communication and information management system for Vardal Gymnastics Club. Our team aimed to create a streamlined and user-friendly platform that consolidates all communication channels into one.
Design Process
During the timeline of this project, we were following the design thinking process, which offers a structured and user-centric framework. This ensured that the solutions developed are not only visually appealing but also functionally effective and emotionally resonant with users.
User interview
We interviewed a parent of a performer, and before that, we requested a consent statement for the interview and audio recording. Doing this before conducting the interview is important for ethical and legal reasons. It ensures that the participant is fully informed about the nature of the interview, including its purpose, the potential use of audio recording, and how their information may be utilized.
User personas
We developed five personas and ten scenarios to ensure a deeper understanding of users and their various needs, requirements, and goals. We then selected two personas with one scenario for each. This allowed us to create visual representations of the target audience we were designing for and contributed to a more comprehensive understanding of their experiences.
Affinity map
We proceeded in the process by creating an affinity map to group the findings. We systematically worked through each user group, starting by analyzing the interviews conducted by both our team and the other groups. Utilizing this method enabled us to organize insights into specific categories, providing a better overview of user needs and requirements.
